While everyone else is watching the big Sports Bowl pre-game-a-thon, we'll be riding bikes from Central Memorial Park to Calgary's newest Craft Brewery: The Establishment. (Although by the time we post this, another craft brewery may have opened.)

The Establishment opened January 26th, but the tap room was real busy (and so were we) that day so we're riding on February 3rd instead! They don't have TVs so we can hang out and enjoy the company of fellow bike riders.

We're not anti-sports though. In fact, anyone who wears sports attire (jersey, ball-cap, speedo, crib board, etc) will have a chance to win a $30 gift card for The Establishment, courtesy of the mysterious Marquis Gristle!

The ride from the Central Memorial Park Torch to The Establishment is 5 km, give or take. There is no organized return trip.